HISTORY
A LIFE'S WORK...A FAMILY SUCCESS
The brothers Marco and Sandro Zoppini were working for a well-known watch Company, when, at the end of the 80s, they decided to invest contemporarily in the running of a jewelery shop in the centre of Florence. From the 90s Marco’s son, Mauro, took over the shop; while the younger brother, Manuel, was still studying as a goldsmith and at the same time training in a workshop. Since the beginning an intense and devoted story is traced in the name of their winning “genetic philosophy” and the marked entrepreneurial spirit of the two young sons.
From thought to action: in April 1997 Mauro founded Ditta Individuale Mauro Zoppini. The first success was due to the “Feeling” collection, represented by the charm bracelet in s. steel and gold; by far the best-seller among the many Zoppini–branded products. “Feeling” is also the logo of the same collection, whose acronym recalls the same founding elements that have contributed to this story: Freedom, Energy, Emotion, Love, Imagination, New Goals. In the meantime, the Company changes its name in Mercanzia Preziosa Firenze, until 1999, when it eventually turns into Zoppini s.r.l., thus totally identifying with its historical brand. Mauro Zoppini becomes the President and Executive Sales Manager of the Company; while Manuel Zoppini is the Vice President and Product Manager. The continuous growth has first been allowed by two brands, Zoppini, that has consequently developed a wide range of elegant contemporary jewels, and Zable, more casual and ironic.
From Zoppini s.r.l. to the MPF Group s.r.l. (Mercanzia Preziosa Firenze): in 2004 the story evolves thanks to a new entry: Sandro’s son, Mirco Zoppini, honour his family tradition, too, by entering the Group. The introduction of the Makuti brand is due to him, presenting a new sophisticated and original high quality jewelery. To complete the brands Portfolio, the new MPF Group re-launches also one of the previous creation: the brand Manuel.Zed, now so dedicated to groovy and determined young people. This new organization also wants to correspond to the new commercial Company philosophy: growing and distributing the 4 brands worldwide, in order to consolidate the position of the Group in the jewelery field. In October 2008 the MPF Group s.r.l. becomes MPF Group S.p.A
DESIGN
After being the world leader in the charm bracelet selling, the MPF Group has kept on heading for up and coming patterns in its creation process.
The Research and Design department , headed by Manuel Zoppini, has given life to such collections that are able both to meet the most different tastes and to enter the common imaginary world. By mentioning Zoppini it is to be quoted the following collections: “Dare To Love”, unfailing and susceptible of continuous fascinating interpretations; “Coffee”, unmistakable and elegant, “Race”, synthesis of technique and distinction - these last two collections have already been proclaimed as the new icons by our male and female customers; “Kimana” reflects all the preciousness of the brand Makuti; “Urban” is the first newborn after renovation of the brand Manuel.Zed.
At the same time, each of the four brands can be referred to as a different fashion concept but having in common with others an easy to wear and comfortable style. Besides their apparent simplicity, emerge the capacity, the workmanship and the heart of this Company, declaring itself as an unlimited source of research and design, without ever abandoning style and aesthetics. The taste for alternative materials and modern techniques combine to bring about a kind of inspiration, resulting also from different approaches, like those with the hi-tech and aerodynamic world.
Another essential condition is the natural disposition of the Zoppini family members to know and go over their limitations, like the technical and mechanical ones connected with those materials they are dealing with. A question of style: within such a young and ingenious Company ideas can be captured in the environment itself, as well as in its intrinsic experience and the people who inhabit it.
The messages entailed are wisely selected and represented by each of the four brands.
STRATEGY
All our creations aim at a unique expression: aesthetics that is able to inspire self-confidence and poise. From the Company mission develops a still evolving strategy, based on coherence between thought and action and enacted through the following points:
- A multi-brand offer, in order to obtain a wide coverage in the best world markets.
- Long lasting quality, as a necessary condition to get more distinction and visibility.
- Participation in National and International Trade Fairs, from 2007 including also the Tax Free World Association.
- Zoppini Stores