A LIFE’S WORK … A FAMILY SUCCESS

A name … a fate: It was 1925, when Mr. Serafino Zoppini patented the first modern jewelery closures and assembly systems … ; nowadays, the Zoppini Studio in Milan, specialized in sports and leisure architecture, canoast of the projects for the three following Olympic Games: Turin 2006, Vancouver 2010 and London 2012; … and still today, the great visionary architect, Mr. Jean Philippe Zoppini, has been working on out-and-out dream floating towns, pluri-starred hotels and houses of “one thousand and one nights”. Beyond the suspicious common origins, even intuition and creativity belong to the Zoppini family, that is contributing on his own way to give this name a new great promise. Especially when it’s two different but completing brothers under the name of Zoppini working for the same purpose, the result cannot be but unique! … and the story goes on: The brothers Marco and Sandro Zoppini were working for a well-known watch Company, when, at the end of the 80s, they decided to invest contemporarily in the running of a jewelery shop in the centre of Florence. From the 90s Marco’s son, Mauro, took over the shop; while the younger brother, Manuel, was still studying as a goldsmith and at the same time training in a workshop. Since the beginning an intense and devoted story is traced in the name of their winning “genetic philosophy” and the marked entrepreneurial spirit of the two young sons.From thought to action: in April 1997 Mauro founded Ditta Individuale Mauro Zoppini. The first success was due to the “Feeling” collection, represented by the charm bracelet in s. steel and gold; by far the best-seller among the many Zoppini–branded products. “Feeling” is also the logo of the same collection, whose acronym recalls the same founding elements that have contributed to this story: Freedom, Energy, Emotion, Love, Imagination, New Goals.In the meantime, the Company changes its name in Mercanzia Preziosa Firenze, until 1999, when it eventually turns into Zoppini s.r.l. thus totally identifying with its historical bran. Mauro Zoppini becomes the President and Executive Sales Manager of the Company; while Manuel Zoppini is the Vice President and Product Manager.The continuous growth has first been allowed by two brands, Zoppini, that has consequently developed a wide range of elegant contemporary jewels, and Zable, more casual and ironic. From Zoppini s.r.l. to the MPF Group s.r.l. (Mercanzia Preziosa Firenze): in 2004 the story evolves thanks to a new entry: Sandro’s son, Mirco Zoppini, honour his family tradition, too, by entering the Group. The introduction of the Makuti brand is due to him, presenting a new sophisticated and original high quality jewelery. To complete the brands Portfolio, the new MPF Group re-launches also one of the previous creation: the brand Manuel.Zed, now so dedicated to groovy and determined young people. This new organization also wants to correspond to the new commercial Company philosophy: growing and distributing the 4 brands worldwide, in order to consolidate the position of the Group in the jewelery field.In October 2008 the MPF Group s.r.l. becomes MPF Group S.p.A.

AVATAR – The virtual representation of what one is or wants to be. Avatar is an 'image chosen to represent its users in virtual communities, places of aggregation, discussion, help businesses or play online. The word originates in the Hindu tradition, which has the meaning of the incarnation, the assumption of a physical body by a god (Avatar: "one who follows"), for metaphorical transference, in the jargon of the Internet as a mean person Real chooses to show to others and does so through its own representation, a 'incarnation: an avatar precisely. MPF present with the city of Florence in the virtual world of Second Life, a world populated by millions of avatars that travel daily infinite space following a strictly personal to them MPF Group has dedicated a brand Avatar is a site that www.slavatar.it to go alongside trademark ZOPPINI, Makuti, E MANUEL.ZED ZABLE, creating a product line like "The clock can not wait."

IMPORTANT COMMUNICATION
With the present communication we want to underline once again that MPF Group and the owned brand AVATAR (trademark registered in 2007) do not have any connection with the Avatar movie produced by Twenty Century Fox and directed by James Cameron. The only aspect in common is, by coincidence, the name Avatar. Therefore we want to stress on the absolute prohibition to associate, directly or indirectly, our AVATAR products (trademark registered in 2007) with the movie.
Should you take your own personal initiatives that differ from the above mentioned instruction you will be held responsible, leaving MPF Group immune from any persecutions.

I DREAMT THAT I MET YOU

Venus and Mars merge in a new planet … I like you because you are like me … because the material you are part of expresses strength and intimacy, transgression and fantasy, at the same time. I like you while you are tracing my imagination with decision; penetrating my horizons with colours of unsuspected, warm and deep materials and covering my sensuality with golden reflexes and raw stones. You, the partner in my desires, wrap my free spirit in pleasure for the share of our unique sensitiveness.

THE MPF GROUP HAS SIGNED THE CONTRACT FOR THE DISTRIBUTION OF DISNEY IN ITALY.

The Florentine Group announces the distribution agreement for the Italian market. With great enthusiasm and satisfaction for the recognition got from Disney, one of the most important brands in the world, the next November the MPF Group will launch the first relevant watch collection from the magic cartoons world. The most famous animated characters will colour the dials and the bands of this timepieces which will be divided among the various “Disney Families” like Mickey and Friends, Cars, Toy Story, Winnie the Pooh, Fairies and Princesses. Moreover, a new and exclusive jewel collection is under construction and it will see the light of day in the first months of 2011. Therefore, the MPF GROUP will be in the first line with its own products for all the new productions by Disney.

More than two years ago, the E. Gluck Corp – Armitron Watches, decided to take charge of its own environmental impact. Various initiatives were performed: to reduce packaging and shipping materials, to efficiently use the energy, and above all, to start researches to create and develop an eco-sustainable watch. Thanks to careful studies of raw materials, collaborations with other Companies, various attempts, some mistakes and different conferences on eco-sustainability, finally the SPROUT line has been created. In our opinion, SPROUT represents the first eco-sustainable watch. All the used materials are carefully chosen as extremely sensible to the environment. Whether for the way they are produced or cultivated, or for their harmless nature or their biodegradability, more than the 80% of the SPROUT elements are eco-sustainable. Every effort was made to create a watch with the smallest impact on the Earth and on the environment. Our belief is that the customer will be attracted by SPROUT not only for its winning design but also for the positive intention of being responsible of the environment protection. To wear a SPROUT , the most ecologic watch available in the market, means to show to the world that we are socially conscientious. Everyone can proudly buy and wear a SPROUT watch thanks to our efforts to control expenses.